LG Electronics expands donor movement.
LG Electronics and Domotekhnika chain of stores expand corporate donor movement in the Far East.
Vladivostok, September 26, 2012 - LG Electronics (LG) and the Domotekhnika chain of digital and home appliances stores held the first joint Donor Day in Vladivostok.
The Domotekhnika chain of stores was the first in the Far East to support this initiative. One of the first volunteers to take part in the event aimed at supporting regular donation was the new LG Good Deeds Ambassador - Georgy Tsybulnikov, bronze medalist of the 1996 Olympic Games.
LG Electronics employees and chain stores
"Domotekhnika" donate blood.
This action also marked the start of the LG Life’s Good Day corporate marathon in support of the donor movement and uniting the company's offices around the world.
In 2009, LG Electronics became the first company in the business community to partner with the Russian Ministry of Health and the Russian Federal Medical and Biological Agency under the Blood Service Development Program. Over the three years of participation in the Program, LG has already held 35 Donor Days in the European part of the country, ¼ employees of the company are donors, and thanks to the support of the Domotekhnika chain of stores, which is actively involved in this project, it continues to expand its corporate donor movement in the Far East.
Promoting the trend of a healthy lifestyle, such famous athletes as Aleksey Nemov, Aleksey Yagudin, Tatyana Navka, Natalya Ragozina, Svetlana Khorkina, Svetlana Masterkova, Irina Chashchina and many others became earlier LG donation ambassadors. Within the project “Train of Innovations and Good Deeds”, which visited 8 cities of Russia, Dmitry Sautin, Daria Shkurikhina, Larisa Ilchenko, Irina Karavaeva, Vladimir Mineev, Irina Stankina, Alexander Stetsurenko, Yuri Andronov joined them.
After the event, a round table for regional media was organized at the Domotekhniki office.
Georgy Tsybulnikov noted: “It is a great honor for me to act as a blood donor today, because it is very important to show people that donation is not only safe for health, but also a real opportunity to help those who need this help.”
“The Domotekhnika chain of stores, without hesitation, joined the All-Russian donor movement, becoming its flagship here - in the Far Eastern region. And we are glad that our colleagues and partners contributed to its implementation. Today we demonstrate how around such a disinterested and humane event there is a rallying of companies, public services, members of the public - all for whom "altruism" is not just a big word. " - told reporters the deputy head of sales of the network of stores Domotekhnika Roman Nagornyak.
As part of the Far Eastern events aimed at developing voluntary and free blood donation, LG continues to work with a youth audience and leading Russian universities. So September 27 and 28, Tatyana Shakhnes, Director of Public Relations of LG Electronics in Russia, will deliver a lecture at the Far Eastern Federal University (FEFU), Vladivostok State University of Economics and Service (VSUES), and Maritime State University named after Admiral G.I. Nevelsky (Moscow State University named after Nevelsky) on the topic “Specificity of the development and implementation of programs in the field of corporate charity as an element of brand building using the example of a corporate volunteering project in the field of blood donation”. “Such an important matter as donation is impossible to imagine without the most active part of society - youth. When you are young and full of energy, it is at this moment that it is important to realize that helping another person is very simple. Therefore, LG conducts a wide range of activities to promote donation and a healthy lifestyle among young people, ”Tatyana Shahnes told students.